People at gym and fitness centres are very conscious about their health. Therefore, if you’re thinking of installing a vending machine, you must make sure you provide them with quality products that enhance their fitness and performance.
Placing junk and high-caloric foods inside your vending machines is not in sync with the goal of the gym, which is to promote good health and fitness.
Vending machines can be personalised depending on your business. Your vending machine could be simple or complex, depending on your needs. Start with a small range of products. In this way, you can perform a test with your target market. To start with you can offer drink machines at your gym. There are several different drink machines for sale both online and offline. You can choose from used drink machines through to new models. A combo vending machine that offers healthy snack bars and workout drinks to gym buffs is often a another way to start.
As your vending sales grow, you can then add extras and customise your machines by offering a unit with each kind of product or brand or with additional products like vitamins and performance-enhancing products.
Ensure that your machine not only has quality products, but that the products are also organised and displayed in an eye-catching way. You must entice customers to come and take a look at what you’re offering. Stock your vending machine with great products that have easy to read labels.
Make sure you have the right location to place your machine. Though vending machines offer great opportunities to make a large profit with very little maintenance, a successful unit is all about having the right location. You can put a vending machine into any business or shop, but it won’t necessarily guarantee huge profits.
To guarantee profit, vending machines must be placed in the path where there is high foot traffic and in areas where customers usually stop to grab snacks. The more people passing by frequently, the more likely that you’ll obtain new customers.
For example install your vending machines in entrance or exit areas where people come and go. You may also want to place your machines in areas where customers eat and drink, such as rest areas or waiting lounges.
A lot of vending machine customers are impulse buyers. They may be thirsty, and when buying a drink may also decide to get a protein bar. Some also feel bored and your vending machine may be the motivation they’re looking for to spend their money.
Always keep in mind that to ensure your vending business success, the items inside your vending machine must be in-line with your core business and with the needs of your target market.
Find out more about our Gym Vending machines here.
