Appliances with specialised features are important for storing foods and beverages when you’re in a commercial food business. Though a home fridge could do the job, a commercial display fridge will provide your business with extra features and benefits.
Whatever it is you’re selling – snacks, drinks, dairy products, or fruits and veggies, a display fridge will ensure that they are kept cool and fresh, and will allow your customers to easily view your products.
A commercial display refrigerator can also be used as part of an indirect marketing strategy, as well as being a storage unit. Yet purchasing a brand new display fridge isn’t your only option; renting is also a wise choice, especially for business owners who are starting out in the business as it allows them to free up much needed capital.
Rental of a display fridge is often a smart choice as you won’t have to worry about repair costs, maintenance, and other costs as you would when owning the equipment. But whether you choose renting or purchasing, here are some things that you need to know about display refrigerators:
Choose a model that’s visually appealing to customers.
Because you’re trying to show your fridge to customers, it must be visually appealing to them. Choose a unit that catches the attention of your customers. A bright-coloured fridge is great but make sure that it is consistent with the décor of your business premises.
It’s also important to regularly re-stock the fridge with new products so that your fridge is full and appeals to your customers. If you prefer you may also customise your fridge, for example, having a specific display fridge for each type of product.
The size of the unit and the available space for display are also important. You may choose to have vertical units to save space, or have units with integrated wheels so the unit is easily mobile.
Choose practical features.
Remember to consider such costs as the running and maintenance costs that come with owning a commercial fridge. The electricity consumed by a unit (depending on its size and capacity) can significantly increase your energy bills. This can significantly affect your profit; so always do your research. Read reviews, if possible, about energy efficient models and other practical features available in different models.
Check the warranty and other conditions.
Always check the warranty offered, terms, and conditions of dealers to help understand the fridge that you’ve purchased. Also check the repair services and replacement terms before making a purchase. The last thing you want as a business owner is to have a defective unit that needs to be repaired at your cost.
Whether you’re in the market for a new fridge or are thinking about renting, it’s important to consider these things before making a decision.
If you want to know how to improve your business cash flow by renting a commercial fridge, then contact the team at Worldwide Vending.
